Ron Boyd, VP Strategy and Principal
Over the past decade at 1969 I’ve worked with clients from established brands like Isuzu Commercial Vehicles, Aaron Brothers and North American Scientific, to start-ups like Bioness, Treat People and MyGatsby.com.
Just before helping to form 1969, I was Managing Director of Magnet Interactive's West Coast office. In the rough and tumble Wild West days of the new economy between 1998 and 2001, we grew Magnet's annual revenue to over $10,000,000. We built portals, introduced cars and owner retention programs for Nissan and Infiniti, created on-line experiences for Quiksilver, and launched nearly a dozen dot-coms.
Prior to Magnet I spent over twenty years in the advertising business. I worked with many types of clients selling products and services to nearly every imaginable target audience. I helped to introduce the Honda Prelude and CRX at Rubin Postaer, and to sell Ore-Ida and Hunt Wesson new products at Foote, Cone and Belding. I got kids of all ages excited about seeing Shamu at Sea World, and helped first-time computer buyers get to Gateway's Silicon Prairie at D'Arcy. While running account management and new business at D'Arcy Los Angeles, I worked with General Motors, Australian Tourist Commission, Makita Power Tools, MoneyGram Payment Systems, Lockheed Martin, NBC and Paramount Pictures, among others.